I'm an integrated Executive Creative Director/Copywriter with +20 years experience in advertising. I started my career in Porto Alegre/BR, moved to Lisbon/PT in 2007 for international experience and now I’ve been living in São Paulo/BR since 2010.
Present:
Executive Creative Director at Ogilvy (SP/Brazil).
Experience:
W3haus (SP/Brazil), África (SP/Brazil), DM9DDB (SP/Brazil), rede106 (SP/Brazil), Ogilvy & Mather (Lisboa/Portugal), Agência Matriz (RS/Brazil), Competence (RS/Brazil), SLM Ogilvy (RS/Brazil) and Paim Comunicação (RS/Brazil).
Education:
Post graduate in Strategic Marketing / Instituto Superior de Comunicação Empresarial - ISCEM (Portugal).
Language:
Native Portuguese - Fluent English - Intermediate Italian (CELI B1) - Basic French
Awards, publishings and recognitions:
Cannes:
8 Lions + 23 shortlists
Shortlist 2023 (digital craft); Bronze 2021 (entertainment for sports); Bronze 2021 (creative ecommerce); Bronze 2021 (PR); 9 Shortlist 2021 (entertainment, media, creative ecommerce, PR, brand experience & activation, outdoor, radio & audio); Bronze 2019 (pharma radio); 5 Shortlist 2019 (film, pharma print, pharma radio); Silver 2016 (cyber); Bronze 2016 (outdoor); Bronze 2016 (PR); Bronze 2016 (creative data); 8 Shortlist 2016 (cyber, direct, media, PR, outdoor and creative data)
One Show: Gold 2022 (digital & online); Bronze 2022 (experiential radio & audio); Bronze 2022 (brand Partnerships); Merit 2021 (creative use of data); Merit 2020 (social media); 2020 merit (branded entertainment); Merit 2020 (experiential & immersive); Merit 2020 (out of home); Bronze 2016 (social media)
D&AD: Shortlist 2021 (media - mobile); Wood Pencil 2016 (outdoor advertising)
Clio: Silver 2022 (direct - digital); Bronze 2022 (direct - áudio)
Clio Music: Gold 2022 (e-commerce - digital/mobile); Gold 2022 (innovation); Silver 2022 (experience - activation); Bronze 2022 (branded entertainment and content)
LIA: Bronze 2021 (design - creative use of data); Bronze 2021 (design - direct marketing); Bronze 2021 (digital: creative use of data); Finalist 2021 (mobile advertising); Finalist 2021 (radio & audio - innovative use of radio & audio); Finalist 2021 (ambient & activation)
Effie Latam: Bronze 2024 (Impacto Positivo)
Effie Brasil: Silver 2021 (Inovação em Mídia); Silver 2019 (Produtos Gerais); Shortlist 2019 (Impacto Positivo - marcas)
Webby: Best Use of Data Driven Media 2016
El Ojo: Gold 2019 (Eficacia / Estrategia en el lanzamiento y activación de marca); Silver 2016 (El Ojo Via Pública / campañas); Bronze 2016 (El Ojo interactivo / uso de data)
CCSP: Estrela Verde 2016 (PR); Estrela Verde 2016 (Outdoor)