Mirrors of Racism

On July 3rd, 2015, Maria Julia Coutinho, the first black weather presenter on a major Brazilian newscast, received several racist comments on Facebook. We tracked the racist individuals and printed their comments on billboards near their houses and geolocated ads.

Agency: W3haus
Creative VP: Moacyr Netto
CD: Mathias Almeida, Moacyr Netto
Head of Art: Carlos Pimenta
AD: Vinicius Prego, Murilo Santos
CW: Moacyr Netto, Mathias Almeida, Leo Razera
Production company: Bossa Nova (director Lívia Gama)

The Hope Level

A Fortnite map to connect a new generation of donors to the cancer cause.

Agency: Ogilvy
CCO: Sérgio Mugnaini, Rafael Donato ECD: Mathias Almeida
CD: Claudia Pimenta, Eduardo Doss
AD: Drielle Fulco, Rodolfo Krupka
CW: Daniele Araújo, Pedro Alonso, Anna Ibanez
Production companies: 3C Gaming / Sailor / Cabaret

Drive Thru Alexa

Now you can make the first test-drive of a BMW right on Alexa.

Agency: Ogilvy
CCO: Sérgio Mugnaini / ECD: Mathias Almeida
CD: Ricardo Sciammarella, Paulo Salles
AD: Thomaz Maksud
CW: Junior Silveira, Dener Generoso
Production companies: Iara Digital / L3 / Camera Crew Germany / Lucha Libre / Sailor

Breaking Into the Line-up

A band that was not made to be listened to. But to be dressed.

Agency: Ogilvy
CCO: Sérgio Mugnaini / ECD: Teco Cipriano, Mathias Almeida
CD: Valéria Desideri, Danilo Dualiby
AD: Guilherme Pinho
CW: Wagner Montanher

Jesus Our Supporter

On the night of the 2019 Copa Libertadores final, we projected a Flamengo's jersey over Christ the Redeemer, Brazil's dearest landmark.

Agency: Ogilvy
CCO: Félix Del Valle / ECD: Márcio Fritzen / Head of art: Ricardo Leme
CD: Mathias Almeida, Teco Cipriano
AD: Teco Cipriano
CW: Mathias Almeida, Yuri Castro, Rafael Romano, Felipe Savone
Production company - case: Sailor Studio (film) / Canja (áudio)

We All Can Take Care

The first brand featuring boys playing with dolls to lead a change and break stereotypes.

Agency: Ogilvy
CCO: Félix Del Valle / ECD: Márcio Fritzen
ACD: Mathias Almeida, Teco Cipriano
AD: Teco Cipriano, Gabriella Pimentel, Thomaz Maksud
CW: Mathias Almeida, Guilherme Rio, Ygor Silva
Production company: Corazón Filmes (Will Mazzola)
Audio: Shuffle Audio (Henrique Ruiz)

Shopping Inside Songs

Magalu teamed up with music streaming service Deezer to make purchasing instruments easier.

Agency: Ogilvy
CCO: Félix Del Valle / ECD: Márcio Fritzen, Daniel Schiavon / Head of art: Ricardo Leme
CD: Mathias Almeida, Teco Cipriano ACD: Breno Rodrigues
AD: Thomaz Maksud, Jhonny Quinto, Nayla Alana, Amanda Peccini
CW: Ygor Silva, Guilherme Rio, Bê Brandão
Production: Deezer Brazil, Base Digital (development) / Jamute (áudio)/ Dirty Works, Modernista (film) / Forlan Magalhães (edit case)

Taking Care Lasts Forever

When a child learns to care, it lasts forever.

Agency: Ogilvy
CCO: Félix Del Valle
CD: Mathias Almeida, Teco Cipriano
AD: Teco Cipriano, Rodolfo Krupka
CW: Mathias Almeida, Vinícius Biss
Production company: Modernista Creative Producers (Ana Barcellos)
Audio: S de Samba (Diego Guimarães e Pedro Caldas.)

adidas & SPFC Lines

Integrated campaign for adidas to launch the new São Paulo Futebol Clube jersey.

Agency: Ogilvy
CCO: Félix Del Valle / ECD: Márcio Fritzen
ACD: Mathias Almeida, Teco Cipriano
AD: Leonardo Breanza, Teco Cipriano
CW: Arianne Degennaro, Luiz Alexandre de Salvo Musa, Mathias Almeida
Production company: Dirty Work Factory
Audio: Canja

Cookies Revelation

Nothing better to unite a family than a shared secret.

(Please turn CC on for english subtitles. )

On social, we asked people to share with us their never told family secrets and then turned the best stories into music videos.

Agency: W3haus
Creative VP: Moacyr Netto
CD: Mathias Almeida
Head of Art: Carlos Pimenta
AD:  Murilo Santos, Jason Dessoy
CW: Maurício Dias, Thiago Gueler

Production company: Barry Company (directors João Papa e Manu Mazzaro)
Audio: Tentáculo

adidas Spot the Station

A sneaker drop released by a mobile experience using the International Space Station.

Agency: Ogilvy
CCO: Félix Del Valle / ECD: Márcio Fritzen / Head of art: Ricardo Leme
CD: Mathias Almeida, Teco Cipriano
AD: Marcela Jardine
CW: Guilherme Rio
Production: Casion (development) / A-Gandaia (áudio)/ Forlan Magalhães (edit case)

Fanta Level

TV film that launched Fanta's new positioning campaign.

Agency: Ogilvy
CCO: Félix Del Valle / ECD: Márcio Fritzen
ACD: Mathias Almeida, Teco Cipriano, Guga Bittencourt, Rogério Martins
AD: Guga Bittencourt, Leonardo Breanza
CW: Mathias Almeida, Arianne Degennaro
Production company: 02 (Paulinho Caruso)
Audio: Jamute

Not That Crazy

There are people who believe in everything. But even they are not crazy enough to stop vaccinating their children. Radio and print campaign for Hermes Pardini.

Agency: Ogilvy
CCO: Félix Del Valle / ECD: Márcio Fritzen
CD: Ricardo Sciammarella / ACD: Mathias Almeida, Teco Cipriano
AD: Thomaz Maksud, Amanda Peccini, Teco Cipriano
CW: Guilherme Rio, Ygor Silva, Mathias Almeida
Audio: MugsShot (Arthur Abrami)